POSITION

Director of Performance Marketing

DEPARTMENT

Marketing

Lincoln Center, the world’s leading performing arts center, seeks a creative, experienced, results driven marketing professional to develop, execute, and analyze multi-channel marketing campaigns for performances, performance series, the Lincoln Center brand and institutional business ventures. The Director of Performance Marketing leads a team of skilled marketing professionals and interacts with various departments across Lincoln Center to ensure that marketing campaigns are on-brand, accurate, deliver on stated strategies and meet revenue goals or other KPIs. This position reports to the Senior Vice President, Brand and Marketing.

RESPONSIBILITIES

•    Develop marketing strategies, marketing plans, budgets, and revenue projections for 10 world-class performing series including free, ticketed and media programs.
•    Develop and execute marketing campaigns for various digital programs including live streams and digital content.
•    Explore and develop new marketing ventures and media partnerships.
•    Establish revenue goals, execute campaigns, and evaluate campaign effectiveness.
•    Flexibly shift campaigns in real time based on in-market performance
•    Coordinate marketing campaigns across multiple channels to ensure message accuracy and alignment.
•    Create compelling consumer marketing materials.
•    Analyze campaign performance and provide detailed ‘post mortem’ reports whose learnings impact subsequent campaigns
•    Analyze patron data to further advance targeted marketing and CRM (customer relationship management) initiatives.
•    Oversee telemarketing campaigns.
•    Negotiate vendor and media contracts, both paid and barter.
•    Work with in-house creative services and digital media departments to develop campaign elements across multiple channels.
•    Manage an outside advertising agency.  
•    Explore new opportunities to diversify Lincoln Center’s marketing mix.
•    Oversee and maximize e-mail marketing campaigns for performance marketing.
•    Oversee and maximize social media advertising campaigns.
•    Coordinate content marketing initiatives with Lincoln Center’s content team.
•    Additional tasks as needed.

QUALIFICATIONS

•    Minimum of 7 years performing arts experience preferred.
•    Experience with multi-channel marketing campaigns.
•    Knowledge of advanced data driven direct marketing (telemarketing, direct mail, and email).
•    Ability to work in a fast-paced environment, multi-task with close attention to detail, and meet deadlines.
•    Strong understanding of new media and technology in marketing/advertising.
•    Familiarity tracking campaigns and ROI.
•    Proven track record establishing and achieving institutional revenue goals.
•    Excellent communication, organizational, written and interpersonal skills.
•    Established leadership skills.
•    Knowledge of classical music, dance, and/or theater.
•    Working knowledge of Tessitura.
•    Bachelor’s degree or equivalent combination of education and experience.

SUBMISSION PROCEDURE
   
Please send a cover letter (including your salary requirements and interest in Lincoln Center) and resume to our [email protected] inbox.  

Please list Director of Performance Marketing in the subject line.  
 
Resumes without cover letters will not be considered.  Internal Candidates should contact a member of the Human Resources Department directly.   

Lincoln Center is an equal opportunity employer.